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  * [[http://arstechnica.com/microsoft/news/2010/06/microsoft-slips-ie-firefox-add-on-into-toolbar-update.ars | Microsoft hides mystery Firefox extension in toolbar update]]
 
+ * [[http://www.youtube.com/watch?v=TDbrX5U75dk | Gmail Man campaign]], asking people to switch to Microsoft Office 365 (2012)
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+ * [[http://www.youtube.com/watch?v=k4EbCkotKPU | Googlighting competitive campaign]] asking companies to stay with Microsoft Office (2012)
 
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