* "Get the Facts!" (AKA "Get the FUD!") campaign
- * "We have the way out!" campaign with Unisys
+ * $25M spent for "[[http://news.cnet.com/2100-1001-870805.html | We have the way out!]]" anti-Unix campaign with Unisys
=== Targeting Linux distributors ===
* The [[http://en.wikipedia.org/wiki/Windows_Live_ID#Problems | Passport]] authentication scheme (aka Microsoft Wallet, aka Windows Live ID (2007).
+ * Tactic for [[http://www.groklaw.net/articlebasic.php?story=20071023002351958|taking over standard panels]] by controlling the moderator.
=== Targeting specific FLOSS projects ===
* The [[http://www.microsoft.com/uk/servers/winclientshearts/ | Windows loves PHP]] campaign to promote the WAMP platform (2008)
- * [[http://arstechnica.com/microsoft/news/2010/10/microsoft-posts-video-of-customers-criticizing-openoffice.ars | Video against OpenOffice]] and OpenSource in general (2010)
+ * [[http://arstechnica.com/microsoft/news/2010/10/microsoft-posts-video-of-customers-criticizing-openoffice.ars Video against OpenOffice]] and OpenSource in general (2010)
=== Targeting OpenSource licenses and development model ===